The Alternative
Luxury Fragrance
Should Be For Everyone.
We started ALT. because great scent shouldn't cost $500. Same DNA as the world's most coveted fragrances — at a price that makes sense.
Shop the Collection →We believe the scent on your skin should be chosen by you — not by what you can afford.
Unlike competitors who manufacture overseas, every ALT. fragrance is made right here in the USA — which means tighter quality control, faster production, and a product you can feel good about supporting. The fragrance industry has spent decades convincing people that luxury means expensive. Designer names, boutique markups, and artificial scarcity have kept the world's greatest scents out of reach for most people. ALT. Fragrances was built to change that — permanently. Today, over 2 million customers worldwide have discovered that the best fragrance in the room doesn't have to be the most expensive one.
A college student. A $400 fragrance.
A better idea.
ALT. Fragrances was founded by Michael Saba while he was still in college. Like most people, he was captivated by the world of luxury fragrance — but completely priced out of it. A single bottle of Baccarat Rouge 540 cost more than his monthly grocery budget. Creed Aventus was a fantasy, not a purchase.
The frustration wasn't just personal. He noticed the same thing everywhere — people spraying testers at department stores, loving a scent, then walking away because $300 wasn't justifiable. The industry had built a wall between great fragrance and the people who wanted to wear it.
So he decided to tear it down. ALT. Fragrances was born from one simple conviction: the scent in the bottle is the luxury — not the name on the label. By removing designer markups and going direct-to-consumer, Michael built a brand that gives everyone access to the fragrances they deserve.
"Why should smelling incredible be a privilege? We built ALT. so that everyone gets to wear their favorite scent — every single day."
— Michael Saba, Founder of ALT. FragrancesYou've been paying for
the label — not the liquid.
A $500 designer fragrance contains roughly the same cost of ingredients as a $50 bottle. The markup isn't about quality. It's about brand prestige, celebrity endorsements, and luxury retail overhead. ALT. removes all of that — and passes the savings directly to you.
None of the designer markup.
What Makes ALT. Different
We didn't just build a cheaper version of something that exists. We rethought the entire model.
Every ALT. fragrance is formulated using high-grade raw materials selected to precisely match the scent profile of the original. No synthetic shortcuts. No compromise on quality.
By cutting out department stores, boutique overhead, and celebrity marketing budgets, we remove every layer of markup between the fragrance and you. What you pay for is the scent — nothing else.
We are obsessively focused on the fragrance itself. Our team evaluates every ALT. scent against the original to ensure the DNA — the opening, the heart, the dry-down — is as close as possible.
Starting in 2024, we began opening our own boutiques and kiosks across the US — because we believe in letting you smell before you buy. 25+ locations and growing.
We've earned over 50,000 verified five-star reviews from customers who tried their designer fragrance side-by-side with ALT. and couldn't justify going back. The results speak louder than any marketing.
Every ALT. fragrance is manufactured in the United States — giving us complete control over quality at every stage. Vegan, cruelty-free, and clean. Smelling incredible should never come at the expense of your values.
ALT. is short for alternative — and that's exactly what we are. The alternative to paying $500 for a fragrance. The alternative to choosing between quality and affordability. The alternative to a fragrance industry that has forgotten who it's supposed to serve.
The ALT. Story So Far
From a college dorm room to 2 million+ customers and 25+ locations nationwide.
Founded in a college dorm room
Michael Saba launches ALT. Fragrances out of pure frustration. Why does smelling great require spending $300? The answer: it doesn't. ALT. goes live with a small collection of inspired fragrances, direct-to-consumer, at under $70 a bottle. The response is immediate.
50,000+ customers. Zero compromises.
ALT. builds one of the most loyal fragrance communities in the DTC space. Word spreads organically — customers smell the difference, can't believe the price, and tell everyone they know. The collection grows rapidly, and ALT. crosses 2 million customers — proof that the world was ready for a better way to buy fragrance.
Retail expansion. Original collections. A brand reborn.
ALT. begins its physical retail expansion across the United States. Boutiques and kiosks open in shopping centers nationwide, giving customers the ability to smell the full collection in person. Alongside retail, ALT. launches its first original collection — Destinations — a line of scents inspired by the world's most iconic cities: NYC, Miami, Capri, and Tokyo. Each fragrance captures the unique energy and spirit of its city.
25+ locations. 5 states. The Dessert Collection.
ALT. Fragrances now operates 25+ boutiques and kiosks across 5 states, with new locations opening regularly. In 2025, ALT. launches the Dessert Collection — an indulgent gourmand line of scents inspired by the world's most beloved desserts, including Pistachio Baklava, Vanilla Crème Brûlée, and Strawberry Shortcake. Luxury-inspired fragrance meets culinary artistry.
The world's most coveted scents.
Finally within reach.
From Baccarat Rouge 540 to Creed Aventus, Tom Ford Oud Wood to Louis Vuitton Symphony — ALT. offers inspired versions of the fragrances the world loves most. Same DNA. Fraction of the price.
- Premium fragrance ingredients
- Extrait de Parfum concentration
- 6–8+ hour longevity
- Vegan & cruelty-free formulas
- Clean minimalist bottles
- Manufactured in the USA
- Vegan & cruelty-free
- Starting at $39
What We Stand For
The principles behind every bottle we make.
Luxury fragrance is not a privilege. Every person deserves to wear a scent that moves them — regardless of what they can afford. We will never stop working to make great fragrance more accessible.
We tell you exactly what each fragrance is inspired by, what's in it, and why it costs what it costs. No smoke and mirrors. No manufactured mystique. Just great fragrance at a fair price.
Affordable does not mean cheap. We use the same classes of ingredients found in the world's finest fragrances. The only thing we cut is the markup — never the quality.
Every ALT. fragrance is manufactured right here in the United States. Domestic production means tighter quality control, faster timelines, and a brand you can be proud to support. Vegan, cruelty-free, and clean — from American hands to yours.
Smell incredible.
Pay a fair price.
Over 2 million people have already made the switch. Discover the fragrance that was always meant for you — just not at the price you were told you had to pay.
